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Published 24 days ago

How the Stanley Cup became a cult object

Summary by Sueddeutsche Zeitung
In five years, the thermo-beaker manufacturer Stanley was able to triple its annual sales. Special editions are now being auctioned for hundreds of dollars. The company owes the hype to its brilliant marketing manager.

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Sueddeutsche ZeitungSueddeutsche Zeitung

How the Stanley Cup became a cult object

In five years, the thermo-beaker manufacturer Stanley was able to triple its annual sales. Special editions are now being auctioned for hundreds of dollars. The company owes the hype to its brilliant marketing manager.

24 days ago·Munich, Germany
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