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How Should Healthcare Startups Approach Employers? 3 Execs Weigh In

Summary by MedCity News
There is a debate brewing about whether healthcare startups should still be selling to employers, particularly as many HR professionals battle point solution fatigue and struggle to manage multiple solutions at once.  However, during a panel discussion at the MedCity News INVEST Digital Health conference held in Dallas on Wednesday, executives overwhelmingly said that employers are still a viable market for startups. That said, it depends on the…

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