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How Richard Childress Used a Massive Payday to Build His Racing Empire From Scratch

Summary by slicksandsticks.com
How Richard Childress Used a Massive Payday: In a enthralling turn of fortune, Richard Childress transformed a modest payday from the 1969 Talladega race into the cornerstone of his future racing empire. With just $3,000, he invested in land for his initial garage, marking the beginning of Richard Childress Racing (RCR). From acquiring sponsorships with giants like Wrangler Jeans to crafting groundbreaking partnerships, Childress not only reshap…
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