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How PR and MarCom leaders can improve and measure brand visibility in the AI era

  • Half of today's consumers use AI-powered search and receive instant AI summaries when searching online.
  • Gartner predicts that widespread adoption of large language models will double public relations and earned media budgets by 2027.
  • Brandpoint Optimize™ offers an all-in-one solution to create, distribute, and measure brand campaigns to improve brand visibility within AI platforms.
  • Lisa Jilek, CEO of Brandpoint, said the communications industry is rapidly evolving as AI now determines what consumers see in search results.
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How PR and MarCom leaders can improve and measure brand visibility in the AI era

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The Billings Gazette broke the news in Billings, United States on Monday, June 8, 2026.
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