How Marriott turns one internal announcement into a full comms campaign

How Marriott turns one internal announcement into a full comms campaign

The work continues long after the first message is shared. You hit the send button on the big internal announcement. After weeks of work, iteration and polish, it’s finally live. But too often, once it’s in your audience’s hands, nothing happens. That’s because communicators need to look at internal announcements as the beginning of comms campaigns rather than the end. Meghann Klein, senior director of internal communications for the revenue and…