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How K-Pop Groups Turned Unfinished Stories Into the Engine of Fan Loyalty
Summary by Martin Cid Magazine
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How K-Pop Groups Turned Unfinished Stories Into the Engine of Fan Loyalty
Every few months, K-pop drops a new album. And every few months, tens of thousands of fans immediately stop listening to the music and start reading the music video frame by frame, looking for what they call lore. In K-pop, lore names an ongoing fictional universe that groups build across albums, music videos, webtoons, and live events: a storyline fans are invited to decode, debate, and extend. The term, borrowed from fantasy and gaming fandoms…
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