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How journalists feel about citing AI-generated PR, according to data
HARO faced an increase in AI-generated responses in 2023 from people seeking media coverage and greater brand awareness.
Journalists reportedly left HARO for platforms with verification features, and HARO was discontinued in 2024.
Featured found that 35% of more than 2,500 journalists chose not to receive pitches that Pangram flagged as fully AI-generated.
Featured reported that journalists selected about one in 10 AI-generated pitches for publication, compared with about one in three human-written pitches.