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How energy drinks and liquor will help pay for a bigger NCAA tournament
The policy shift opens new revenue streams as the NCAA seeks funds to expand its basketball tournaments, with ESPN and other TV partners carrying the ads.
- On July 1, the NCAA lifted its long-standing ban on liquor and energy drink advertising during championship broadcasts, allowing these products to appear in television commercials for the first time.
- The NCAA previously prohibited these advertisements to promote 'healthy values' for student-athletes; financial motives drove the governing body to reverse this long-standing policy.
- Officials expanded the commercial time limit per hour for these product categories to 120 seconds, though on-site advertising at championship events remains prohibited.
- David Carter, founder of the Sports Business Group, said the marketing potential is 'just too tempting to pass up,' allowing networks including CBS and ESPN to sell more commercial slots.
- Revenue generated from these advertising deals will support the NCAA's expansion of men's and women's basketball tournaments, with multiple NCAA panels having approved the final contract.
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The Billings Gazette+19 Reposted by 19 other sources
How energy drinks and liquor will help pay for a bigger NCAA tournament
The NCAA’s long-standing ban on liquor and energy drink ads is over.
·Billings, United States
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Total News Sources20
Leaning Left2Leaning Right0Center18Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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