The short version: a social media podcast for your business is a short, video-recorded conversation you cut into clips for Instagram, LinkedIn and TikTok, not a traditional audio show aimed at Apple Podcasts charts. Start with one 25 to 35 minute recording a week, a £70 to £100 microphone, and a plan to turn every episode into 6 to 10 short clips before you ever worry about a podcast app. Most business owners get this backwards and spend months …
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