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How Constellation Brands Is Building the Next Generation of Cultural Partnerships

The deal gives Modelo exclusive rights across more than 90 NCAA championships and boosts Constellation Brands’ college basketball investment by 65% year over year.

Summary by Brewbound
Modelo® Becomes the First-Ever Official Beer of the NCAALandmark partnership reflects Constellation’...

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The Hamilton Spectator broke the news in Hamilton, Canada on Thursday, November 12, 2026.
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