How Brandy Melville, American teenage girls’ favorite brand, ended up engulfed in a racism and sexual harassment scandal

El Pais

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High Factuality

Media Conglomerate: PRISA

How Brandy Melville, American teenage girls’ favorite brand, ended up engulfed in a racism and sexual harassment scandal

In 2014, CEO of Abercrombie & Fitch Mike Jeffries resigned from his position. He did so after years of public accusations and lawsuits for racism and discrimination within the brand that glorified the white American heterosexual man. He did it because sales had plummeted. In 2022, the Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch recalled the story of a brand that now seems to have recovered after issuing a public apolo…