How Beyoncé rebranded Levi's jeans for a new generation

How Beyoncé rebranded Levi's jeans for a new generation

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions

Levi's Brings Back Its First Affordable Blue Jean from Over a Century Ago

Based on a pair of vintage jeans from the 1920s, this detail-specific reproduction is made from Japanese shink-to-fit denim. Levi’s Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Levi’s 501 jean was so popular in the 1890s that the denim magnate created a “bargain” version to make the workwear pants accessible to a larger demographic. Dubbed the 201, or “No. 2,” Levi’s secon…