How an Advertising Guy Became the Courage Advisor Behind CEOs, Olympians, and a Soccer Legend

How an Advertising Guy Became the Courage Advisor Behind CEOs, Olympians, and a Soccer Legend

For most of his career, Ryan Berman helped companies find the right words. Prior to starting the courageous change company Courageous, Berman spent two decades building ad campaigns, developing positioning, and crafting taglines that helped brands like Major League Baseball, Caesars Entertainment, and Subway stand apart. Then something unexpected happened. People stopped hiring him just to build brands. They started hiring him to build courage. …