US EditionInternet Users Top 6 Billion, with 2 in 3 People on Social Media and 1 Billion Using AI
Oxford Academy's report finds that AI-generated videos exceed 50% on TikTok, Instagram, and Facebook, reflecting platforms' heavy use of AI-driven recommendation systems.
- An Oxford Academy report suggests more than half the videos on TikTok, Instagram and Facebook are AI-generated, presented within Digital 2026, a 700-page compilation based on diverse sources and proprietary analysis.
- Over the past year social media users grew by 259 million, while standalone social platforms rely on AI to track engagement and a typical Android user on TikTok spends 1 hour 37 minutes daily.
- Global ad forecasts show that digital channels, capturing 74.4%, help amplify AI content as the Oxford report suggests over 5.66 billion social media user identities drive brand discovery among age cohorts 16–24 and 25–34.
- Cybersecurity expert Burton Kelso says platforms use data to boost engagement by feeding users more videos, while users can mute content or set Google Alerts; creators like Adriana focus on personality amid AI concerns.
- Researchers say understanding AI use remains hard to quantify as Digital 2026 finds more than 1 billion monthly users of standalone generative AI tools, raising public concerns about AI capabilities.
13 Articles
13 Articles
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI | News Channel 3-12
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
Internet users top 6 billion, with 2 in 3 people on social media and 1 billion using AI
Anucha Tiemsom // Shutterstock Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new a…
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