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Hormel Foods Named to Fast Company's 2025 Brands That Matter List
Hormel's multi-brand 'Here for the Snacks' campaign highlighted snacking as the cultural focus of game day and delivered measurable results, Fast Company said.
- Dec. 3, 2025, Hormel Foods Corporation in Austin, Minnesota was named to Fast Company's 2025 Brands That Matter list.
- Fast Company credited Hormel Foods' multi-brand, multi-channel Here for the Snacks Big Game campaign for emphasizing culture over promotion and uniting brands around authentic audience relationships.
- The campaign assembled brands including PLANTERS, SKIPPY, SPAM, APPLEGATE, JENNIE-O and more than 30 other brands, and Hormel said it brought brands to life, resonated with consumers and drove results.
- Brendan Vaughan, Fast Company's editor-in-chief, praised the honorees and said the campaign resonated with consumers and produced measurable results.
- Hormel Foods, a Fortune 500 and S&P 500 Dividend Aristocrats member, reports approximately $12 billion in annual revenue and has recognition from U.S. News & World Report, Newsweek, and TIME.
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Hormel Foods Named to Fast Company's 2025 Brands That Matter List
AUSTIN, Minn., Dec. 3, 2025 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, has been named to Fast Company's 2025 Brands That Matter list. This annual recognition celebrates and recognizes brands that resonate culturally,…
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