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Hootsuite founder Ryan Holmes is back as interim CEO, replacing Irina Novoselsky

Ryan Holmes says Hootsuite will invest in artificial intelligence after Novoselsky’s departure and a $2.8 million federal contract drew protests.

  • On Monday, Hootsuite founder Ryan Holmes returned as interim CEO, replacing Irina Novoselsky after three-and-a-half years. Holmes stated the Vancouver-based company stands at a "turning point" due to artificial intelligence.
  • Novoselsky's departure follows months of public backlash over a controversial contract with the Department of Homeland Security , which oversees Immigration and Customs Enforcement . Protests outside the Vancouver headquarters demanded the company "cancel its contracts and publicly apologize."
  • Public records indicate a contract worth up to US$2.8 million involves New York-based Seneca Strategic Partners LLC providing "social media management platform Hootsuite and support services" through 2029. Seneca is a federal contracting business owned by the Seneca Nation of Indians.
  • Defending the company's government contracts, Novoselsky stated Hootsuite's use-case "does not include tracking or surveillance of individuals." She noted the company has worked with government organizations for more than 15 years.
  • Prioritizing artificial intelligence, Holmes plans to build on the company's foundation, citing "early traction" in the area. He stated he is "excited to be back and defining the next AI-driven era of Hootsuite.
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Winnipeg Free PressWinnipeg Free Press
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Hootsuite founder Ryan Holmes is back as interim CEO, replacing Irina Novoselsky

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Monday, April 13, 2026.
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