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Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

Summary by Fox News
Gen Z drinking habits are reshaping the alcohol industry as sober-curious lifestyles drive demand for premium cocktails. Bartesian CEO says consumers want quality over quantity.

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Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink

Gen Z drinking habits are reshaping the alcohol industry as sober-curious lifestyles drive demand for premium cocktails. Bartesian CEO says consumers want quality over quantity.

·New York, United States
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Fox News broke the news in New York, United States on Sunday, July 26, 2026.
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