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Hollywood Bowl calls on dynamic pricing as heatwaves hit sales

The chain offset heatwave-driven UK weakness with dynamic pricing and cost controls, while total revenue rose 4.3% to a record £261.6 million.

Summary by City AM
Hollywood Bowl called on its dynamic pricing system to endure falling ten-pin demand during the summer’s record heatwaves, prompting a share price boost. Britain’s biggest ten-pin bowling operator said the summer’s “exceptionally prolonged, dry weather” had “heavily impacted” its trading, as like-for-like sales in the UK fell 2.6 per cent in the second half of [...]

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Hollywood Bowl ‘resilient’ despite heatwave hit to sales

The 10-pin bowling chain said it had been able to help offset some of the hot weather impact by using so-called dynamic pricing.

·London, United Kingdom
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DirectorsTalk Interviews broke the news on Wednesday, October 7, 2026.
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