US EditionA Look at the Thanksgiving Shopping Weekend and What’s Next
Holiday sales set a record with 202.9 million shoppers, driven by deep discounts and promotions, including $44.2 billion spent online over five days, NRF reported.
- On Tuesday, the National Retail Federation and Prosper Insights & Analytics found an estimated 202.9 million U.S. consumers shopped during the five-day stretch from Thanksgiving Day through Cyber Monday, topping forecasts and last year’s 197 million.
- Driven by deep discounts and promotions, shoppers prioritized holiday purchases, cutting back on recreation, while retailers accelerated markdowns to roughly 18% to 30%, Phil Rist and Vivek Pandya said.
- Online shopping surged, with $14.25 billion spent on Cyber Monday and 134.9 million shoppers on retailers' websites and apps, Adobe reported.
- Despite labor pressures and the lowest seasonal hiring in at least 15 years, NRF CEO Matt Shay said the Thanksgiving weekend boosts confidence in a $1.1 trillion to $1.2 trillion holiday spending projection.
- With strong turnout despite tumbling sentiment, retail analysts caution lean inventory may limit discounts, while retailers will track sales from the post‑Thanksgiving period and last week before Christmas.
43 Articles
43 Articles
PBS NewsHour
UpstractWhat’s next for U.S. retailers after the Thanksgiving shopping weekend
The nation’s shoppers may feel gloomy about the economy, but they certainly were in the mood to shop over the five-day Thanksgiving weekend that wrapped up on Cyber Monday.
The Advocate-Messenger
Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers
WASHINGTON, December 2, 2025 – A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, according to the annual consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 197 million shoppers last year and surpasses the previous record of 200.4 million set in 2023. The total also exceeds NRF’s initial expectations of 186.…
Associated Press News
A look at the Thanksgiving shopping weekend and what's next
The nation’s shoppers may feel gloomy about the economy, but they certainly were in the mood to shop over the five-day Thanksgiving weekend that wrapped up on Cyber Monday.
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