Hilton officially launches Undergraduate, furthering its push into college markets

8 things to know: Hilton launches brand targeting college towns

Plus, a public company closes its acquisition of a Columbia wealth firm.

Hilton officially launches Undergraduate, furthering its push into college markets

Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

Hilton Hotel Group Unveils Latest Brand: Undergraduate by Hilton

Hilton Hotel Group has unveiled its latest brand – Undergraduate by Hilton; a new upper-midscale brand developed as part of the group’s Lifestyle portfolio to serve a broader range of college and university markets. Building on the success of Graduate by Hilton, the brand has long-term expansion potential of 400-500 hotels, with the first property anticipated to open in 2027. This is in addition to market opportunities identified for the Graduat…

Hilton Expands With the Launch of Undergraduate Brand

Hilton is expanding its footprint in university markets with the launch of a new upper-midscale brand: Undergraduate by Hilton. Building on the established success of Graduate by Hilton, this complementary concept aims to serve a wider array of college towns. With a long-term expansion potential of 400 to 500 hotels, the first Undergraduate property is slated to open in 2027. Campus-connected hospitality The brand targets the consistent, year-ro…

Hilton Launches Undergraduate Brand, Plans to Open More Than 400 Hotels

MCLEAN, VA. — Hilton has launched Undergraduate by Hilton, an upper-midscale hospitality brand designed to serve a range of college and university markets. Hilton’s long-term plans for the brand include growing the pipeline of collegiate-themed hotels to 400 to 500 properties, with the first Undergraduate hotel set to open next year. The model will include both new builds and conversions of hotels near college campuses. Guestrooms will be design…

Undergraduate by Hilton – new upper‑midscale brand launched building on the success of Graduate by Hilton

Hotel Designs Undergraduate by Hilton – new upper‑midscale brand launched building on the success of Graduate by Hilton Undergraduate by Hilton – new upper‑midscale brand launched building on the success of Graduate by Hilton Hilton has announced the launch of Undergraduate by Hilton, a new upper-midscale brand developed to serve a broader range of college and university markets… Building on the success of Graduate by Hilton, the brand introduce…