Markus Haupt, CEO of Seat and Cupra: 'The Future of Seat Is Assured. We Will Not Lose Jobs'
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8 Articles
By Mónica Matellanes Lazo. PhD in Advertising and PR and Professor of the European University Miguel de Cervantes There are business decisions that can be explained in an Excel sheet and others that need to be understood from culture, communication and collective memory. The possible disappearance of SEAT as a brand clearly belongs to the...
El Periódico
Image ID: /clip/2788eff2-07f1-454e-9252-ee367960784d_media-libre-aspect-ratio_default_0.jpg Markus Haupt waited six months, in an almost eternal interinity, to be appointed CEO of the company. The Newspaper was the first medium to interview him. Now, when a year of his choice comes to pass, he faces one of the most complex moments in the history of Seat S.A. We are again the first to know his opinion, his concerns, his fears and his hopes for th…
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