OpenAI's Big Rebrand: ChatGPT-Parent Wants To Reflect A 'More Organic' Future With New Logo, Typeface

OpenAI’s rebrand is meant to make the company appear ‘more human’

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.

OpenAI's Big Rebrand: ChatGPT-Parent Wants To Reflect A 'More Organic' Future With New Logo, Typeface

On Tuesday, OpenAI introduced a comprehensive rebranding initiative featuring a new logo and typeface. What Happened: The revamped logo, referred to as a “blossom,” showcases a slightly larger central space and refined lines. Source: OpenAI

Here’s OpenAI’s new logo

OpenAI’s wordmark uses the company’s updated typeface, OpenAI sans. OpenAI just gave itself a full rebrand, complete with a new typeface, logo, and color palette, as explained to Wallpaper in an interview about the process behind the changes. You’ll have to look closely to spot the difference between the redrawn logo and its old one, but a side-by-side comparison shows the updated “blossom” with a slightly larger space in the center and cleaner …

This is the new OpenAI logo that was shown after the update of its visual identity. According to Rock Content, at least 80 percent of brands consider visual identity important. The visual identity of a brand can be shown as an essential part of a brand. The technology company dedicated to OpenAI Artificial Intelligence, made some changes with respect to its visual identity, so it shared what is from now on its new logo that will use in its appli…

OpenAI Gets A Make -over - New Visual Rebrand For Chatgpt Maker Even Contains Its Own Adapted Font

OpenAi gets a fresh new look, centered around his own OpenAI Sans -Lettertype Rebrand has apparently been a work-in-progress for more than a year However, chatgpt was hardly used for the redesign Ten years after the company was established, OpenAi unveiled a total rebrand with updated logos and fonts. The update contains a new brand identity with a new font, word mark, symbol and color palette, but no drastic changes have been made to keep every…

OpenAI's bold new rebrand is surprisingly human

(And the AI titan has finally fixed its logo.)