He Eliminated the Middlemen, and the Price of Melons Dropped by 10-15 Lira per Kilo.
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Fatih Yıldırım, a melon producer in Adana, eliminates middlemen and sells his products directly to consumers. In this way, Yıldırım both earns a profit and ensures that citizens can eat melons at affordable prices.
In Adana, Fatih Yıldırım, who sells his melons directly at local markets for 15-20 lira instead of giving them to middlemen – when they fetch 8 to 10 lira per kilo in the fields – not only gets ample compensation for his labor but also ensures consumers can purchase the product at an affordable price.
Economy - Fatih Yıldırım, who has been producing melons and watermelons with his family in Adana for 23 years, eliminated intermediaries due to their low prices. As a result, the price of melons decreased by 15 lira. Here are the details...
Fatih Yıldırım, who has been producing melons and watermelons with his family in Adana for 23 years, eliminated intermediaries due to the low prices they offered. Instead of taking his harvested melons to the wholesale market, he sells them directly at the market, saying that this benefits both himself and the consumers. The farmer stated that while melons are sold for 8-10 lira in the field, they sell them for 15-20 lira at the market, thus avo…
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