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Has Finnish Ring Company Oura Got A PR Sleep Problem, Or Do They Need A New Communication Company That’s Actually Awake?

It appears the Finnish brand Oura may have a bit of a PR problem brewing in Australia — though judging by the company’s latest communications strategy, they may simply be hoping everyone sleeps through it. The brand, a key partner of retailers JB Hi-Fi and Harvey Norman, recently held a media event in Sydney. However,
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channelnews.com.au broke the news in on Wednesday, March 11, 2026.
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