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Harley-Davidson's Profit Drops Sharply, New Strategy Aims for Growth
Harley-Davidson’s adjusted revenue topped forecasts, but earnings per share of 22 cents fell short of the 34-cent analyst estimate.
- On Tuesday, Milwaukee-based Harley-Davidson Inc. reported first-quarter net income of $24.8 million, missing the analyst consensus estimate of 28 cents per share.
- First-Quarter operating income plunged 85%, largely reflecting $45 million in tariff costs, pricing pressures, and higher expenses that compressed margins across the business.
- Quarterly sales reached $1.173 billion, while gross margin in the motorcycle segment narrowed to 25.3% from 29.1% a year earlier, with operating margin falling to 2%.
- President and CEO Artie Starrs unveiled the "Back to the Bricks" five-pillar plan to restore performance, targeting over $350 million in annual HDMC earnings by 2027.
- For 2026, Harley-Davidson reaffirmed its financial outlook, expecting global retail sales and wholesale shipments between 130,000 and 135,000 units while maintaining $1.8 billion in cash.
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12 Articles
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Total News Sources12
Leaning Left3Leaning Right0Center8Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
L 27%
C 73%
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