US EditionVideo Game Hardware Sales Are the Worst in Decades: Here's Why You Should Buy Now
US hardware spending dropped 27% to $695 million with unit sales at 1.6 million, the lowest since 1995, amid November price rises and shifting consumer preferences.
- On Wednesday, analytics firm Circana released its November data showing US unit sales slid to 1.6 million, the lowest since 1995, while monthly hardware spending fell to $695 million last month.
- Rising hardware prices and weak holiday demand pushed sales lower, with the average price per new unit at $439, up 11%, while this year both hardware and software sales declined despite Black Friday.
- PlayStation 5 led US sales in units and dollars, followed by Nintendo Switch 2, while Xbox Series sales dropped 70% and PS5 sales were down 40%.
- Overall, total video game spending fell to $5.9 billion, a 4% decrease from last year's $6.1 billion, as physical software plunged 14% while content spending rose to $4.8 billion.
- Experts expect growing RAM costs seen in recent months to continue well into next year, and analysts note Nintendo Switch 2's launch avoided usual supply constraints.
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13 Articles
New data shows that only 1.6 million units of video game hardware were sold in the US in November, making it the worst month since 1995
Video game hardware and physical software sales just had their worst November in the United States since 1995, despite the holiday season.
Video game console spending hit a two-decade low in November, dropping 27%
According to the latest data from Circana, monthly hardware spending in the US fell to $695 million last month – down 27 percent compared to the same period a year ago. It is the lowest November total for hardware sales in the US since 2005. Unit sales, meanwhile, slid to 1.6 million, the lowest since 1995.Read Entire Article
Game Hardware Unit Sales Hit 30 Year Low
With the help of Black Friday sales, November is usually a strong month for video game hardware and software sales. Not this year. In fact, analytics firm Circana has revealed that November 2025 in the United States was the worst November for video game hardware unit sales and the worst for physical software dollar sales in thirty years – since way back in 1995. Declines spanned hardware, accessories, and console spending for an overall drop of …
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slashdot.orgVideo game hardware sales had a historically bad November in the US
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.Spending on video game hardware during November totalled $695 million, a drop of 27 percent compared to last year, according to market analyst company Circana, “This is the lowest video game hardware spending total for a November month since the $455M reached during the November 2005 tracking period,” Circana says…
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