People's demands: Initiative collects signatures for an advertising-free Hamburg

Too much advertising in the city? The popular initiative "Hamburg Werbefrei" wants to limit commercial advertising in public space, because it is supposedly "manipulative and meaningless", "inconceivably much energy is wasted and above all large corporations use.

psi. The advertising industry has gone into the offensive and publishers use their own publications for the dissemination of one-sided narratives. Therefore Christian Hänggi counters here with a guest comment. Hänggi is president of the IG Poster Raum Gesellschaft. The association is committed to less outdoor advertising in public space. Since the Zurich municipal council has transferred a motion calling for a reduction in outdoor advertising an…

“Goodbye to advertising”, by the creative iconic Oliviero Toscani, is a frontal statement against traditional marketing models. Famous for his work with Benetton and his ability to provoke with images. With a defiant tone, the author denounces the superficiality of the messages that dominate most of today’s campaigns, those focused on artificial beauty, hedonism or aspirational luxury. Faced with that, he proposes an advertising that recovers it…

Until mid-May, the popular demand for Hamburg collects advertising-free signatures in order to ban particularly eye-catching advertising. The NDR data team evaluated how the illuminated advertising spreads across the city.

The popular initiative "Hamburg Werbefrei" aims to collect 80,000 signatures in three weeks. What goals it pursues and what kind of advertisement it is directed against.