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Half of Brits work a ‘second shift’ after hours on side hustles

A poll of 2,000 adults found 49% work on personal projects after hours, and 24% already run a side hustle.

  • A Samsung poll of 2,000 adults found 49 per cent of people in Britain now regularly work towards personal ambitions after their day job ends, doing so at least once a week.
  • This emerging "5-9 economy" sees the average second shift begin between 7pm and 7.59pm, with 22 per cent driven by a desire for greater independence and control over their future.
  • London has emerged as Britain's "hustle capital," with 61 per cent of residents clocking into their '5-9' at least once a week, ahead of Manchester and Bristol .
  • While 15 per cent hope their evening efforts will become full-time careers, 12 per cent use this time to study towards a qualification.
  • Charlie Nordfeldt, from Samsung UK and Ireland, said balancing these projects requires commitment, with 45 per cent citing low energy after work as a primary challenge.
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Epping Forest GuardianEpping Forest Guardian
+8 Reposted by 8 other sources
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Half of Brits regularly clock into a ‘second shift’ of side hustles

Half of Brits regularly clock into a ‘second shift’ - putting in 214 extra hours in the evening per year to pursue side hustles and passion projects.

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MK CitizenMK Citizen
+58 Reposted by 58 other sources
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Half of Brits work a ‘second shift’ after hours on side hustles

Half of Brits regularly clock into a ‘second shift’ - putting in 214 extra hours in the evening per year to pursue side hustles and passion projects.

·Milton Keynes, United Kingdom
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The Scotsman broke the news in Edinburgh, United Kingdom on Friday, October 16, 2026.
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