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Half of Brits work a ‘second shift’ after hours on side hustles
A poll of 2,000 adults found 49% work on personal projects after hours, and 24% already run a side hustle.
A Samsung poll of 2,000 adults found 49 per cent of people in Britain now regularly work towards personal ambitions after their day job ends, doing so at least once a week.
This emerging "5-9 economy" sees the average second shift begin between 7pm and 7.59pm, with 22 per cent driven by a desire for greater independence and control over their future.
London has emerged as Britain's "hustle capital," with 61 per cent of residents clocking into their '5-9' at least once a week, ahead of Manchester and Bristol .
While 15 per cent hope their evening efforts will become full-time careers, 12 per cent use this time to study towards a qualification.
Charlie Nordfeldt, from Samsung UK and Ireland, said balancing these projects requires commitment, with 45 per cent citing low energy after work as a primary challenge.