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‘Not today...’: ‘Fast and Furious’ stars hit breaks at ‘fast life’ for Super Bowl ad debut

  • Häagen-Dazs has released its first-ever Super Bowl commercial featuring stars from the Fast and Furious franchise, including Michelle Rodriguez, Vin Diesel, and Ludacris, in a 30-second ad titled 'Not So Fast, Not So Furious.'
  • Director Lance Acord described the project as a 'bold step' for Häagen-Dazs into commercial storytelling, tapping into popular culture.
  • Michelle Rodriguez expressed surprise at the franchise's continued relevance 25 years later, stating she never imagined her character would appear in a Super Bowl ad.
  • The ad shows the characters slowing down to enjoy Häagen-Dazs ice cream, reflecting on the 'beautiful' car culture of the franchise.
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