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H&M's Chinese Trouser Tab: "Needs Local Assortment"
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H&M's growth in China was abruptly halted by a boycott in 2021, and 130 stores had to be closed. Now the company has changed strategy, opened a design office in Shanghai and is making local collections. "It's not possible to control a global range from Stockholm alone," says Andreas Löwenstam, design manager for H&M's menswear, to Di Weekend.
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