Gucci’s new Made in China sneaker breaks Italian tradition

Gucci’s new Made in China sneaker breaks Italian tradition

By Tassilo Hummel and Helen Reid Gucci has begun selling new luxury sneaker models labelled Made in China, a break with its Italian manufacturing tradition that some industry watchers say could undermine the brand’s high-end image as it races to win back middle-class shoppers. The move highlights the challenge facing Gucci designer Demna, who must create innovative products while keeping costs under control to attract so-called aspirational shop…