US EditionRockstar Games Boss Drops Major GTA 6 Pricing Hint, Claims Game Will Cost 'Way Less' than Its Actual Value
Strauss Zelnick said Take-Two is weighing consumer sensitivity as the company prepares to announce GTA 6 pricing ahead of its November launch.
- At the Interactive Innovation Conference in Las Vegas, Take-Two Interactive CEO Strauss Zelnick discussed the highly anticipated launch of Grand Theft Auto 6 scheduled for November.
- Zelnick acknowledged the immense pressure surrounding the upcoming title, noting he typically sweats out big company initiatives because GTA is the first new edition since 2013.
- While speaking to Variety's Jennifer Maas, Zelnick remained noncommittal on pricing, affirming only that the company is mindful of consumers and news will come "soon."
- The discussion also highlighted the turnaround at Zynga, which Zelnick acquired for $12.7 billion, as the mobile gaming unit rebounded into a "hit creating machine" with titles like Match Factory.
- Creative independence is essential for success, Zelnick said, noting that the company provides talented teams unlimited resources to pursue their passion and create hits.
17 Articles
17 Articles
Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties
Take-Two CEO Strauss Zelnick addressed the pressure around the release of 'GTA 6' and Zynga's turnaround in his remarks at iicon in Las Vegas.
GTA 6 Price Commented On By Rockstar's Owner
GTA 6 Price Commented On By Rockstar's Owner What does "reasonable" mean to you? One of the biggest talking points surrounding Rockstar's upcoming open-world game GTA 6 is how much it will cost, and now the top boss at Rockstar's owner Take-Two has weighed in. Speaking at iicon this week in Las…
Strauss Zelnick has returned to the ring to defend that the GTA 6 price is going to be 'just'. Christian translation: breathe calmly, it is not the 100 dollars/euros that Internet has taken for granted for a year. Take-Two CEO has already said so many times that it looks like corporate mantra. But this time he has added a couple of interesting nuances, including a wink that has turned on L.A. Noire fans. Let's go in parts. What exactly Zelnick h…
GTA 6 price is still unknown, as publisher Take-Two dodges the question
(Credit: Rockstar)🤔 We still don’t know how much GTA 6 is going to cost after Take-Two CEO Strauss Zelnick dodged the question in a recent interview💰 Instead, he said it was the responsibility of game developers to price games according to the value for money perceived by consumers😬 Previous reports and store listings have indicated that the next GTA title could cost $100 in both the USA and an equivalent £90 in the UK👀 The game launches in …
The take-two CEO commented on the rumors at a price of $100 for Grand Theft Auto 6. The head of the group did not mention an exact sum for the action game. Instead, the title should convince with a massive playful equivalent. (Continue reading)
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