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Adobe Fills CMO Post, Hires Former Intuit CMO Lara Balazs

  • Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer and EVP of global marketing, filling a vacant position since February 2023.
  • As CMO, Balazs will lead marketing for Adobe’s brand and engage existing users effectively.
  • CEO Shantanu Narayen noted that Balazs' experience will help expand Adobe’s brand reach and impact.
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