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Great American Media's Bill Abbott Touts the Future of Values-Driven Entertainment at NRB 2025

  • Bill Abbott, President & CEO of Great American Media, participated as a panelist at the NRB 2025 International Christian Media Convention in Texas.
  • The panel discussed the growth of values-driven content and audience demand for faith-based storytelling, with insights from various media leaders.
  • Great American Family achieved audience growth in Q4 2024, being the only network in its peer group to do so, according to Nielsen.
  • Abbott emphasized that digital platforms are making values-driven content more accessible amidst concerns over content moderation.
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KWWL broke the news in Waterloo, United States on Saturday, March 1, 2025.
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