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Gothic getaways, un-adulting and trip snacking: Travel trends to know
The survey found 57% plan “un-adulting” trips and 79% expect one-night stays, as travelers seek more personal and purposeful getaways.
Expedia Group released the "Unpack '27" report identifying five key travel trends, drawing on insights from 26,000 global holidaymakers across 16 countries.
Travelers are increasingly seeking intentional, personalized experiences rather than standard routines, with 79% of respondents planning one-night stays over the next twelve months.
Key trends include "Trip Snacking" for bite-sized breaks, "Gothic Getaways" showing a 20% increase in castle demand on Hotels.com, and "Hobby Hubs" where 68% of travelers plan hobby-focused trips.
Nearly 57% of travelers plan an "Un-Adulting" getaway in 2027 for playful, nostalgic experiences, while "Heartland hideouts" are gaining popularity as landlocked gem destinations.
Travel expert Tomeka Jones advises prioritizing desired experiences over destinations: "Instead of asking where we should go, travelers are beginning to ask what we want to experience together.