Google's AI Overviews Impact Clickthrough Rates, Decreasing Desktop CTR for Informational Queries in Q4 2024

Nonprofits Are Losing Web Traffic. AI Search Is To Blame (news) | Using the Whole Whale - A Nonprofit Podcast

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include: Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes. We recommend: Adjusting traffic expectations (considering "break-even" the new growth) Focusin…

AI Overviews, from Google, worries many web professionals about its possible impact on click rate. But what about it?

Google's AI Overviews Impact Clickthrough Rates, Decreasing Desktop CTR for Informational Queries in Q4 2024

According to a new study by Advanced Web Ranking, AI Overviews appear in 42.51% search results in Q4 2024, which is an increase of 8.83% from the prior quarter. This means that clickthrough-rate on informational queries dropped a lot. Websites which appeared in the top four positions for searches with what, where, how and when saw a 7.31% decrease in desktop clickthrough rates. The author of the study, Dan Popa, says that AI Overviews are impact…