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Google Now Lets You Remove the Watermark From Gemini's Creations

The change keeps SynthID and C2PA metadata in place while giving users more control over AI-generated images, videos and music.

  • On Friday, Google announced users can toggle off visible 'sparkle' watermarks on AI-generated images, videos, and songs in Gemini and the video editor Flow.
  • Google VP Josh Woodward revealed removing visible watermarks ranked in the top-10 most-requested features among Gemini users, stating the update "strikes a balance here between creative control and safety."
  • Despite the new toggle, Google will retain invisible SynthID watermarks and C2PA metadata embedded in all content, allowing users to verify AI origins by asking Gemini or Search.
  • Woodward confirmed the toggle will be inactive in countries where visible watermarks are legally required, ensuring compliance with EU regulations that mandate transparency on deepfakes.
  • Competitors like Anthropic and Suno are implementing their own transparency tools, while Google continues relying on invisible markers as the industry evolves its approach to labeling AI-generated content.
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Google will now allow users to remove the visible watermark from images created with Artificial Intelligence. The post Google: Will allow the removal of the visible watermark on AI images appeared first on in.gr.

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TechCrunch broke the news in San Francisco, United States on Friday, August 14, 2026.
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