Google should allow third-party search engines access to data, EU says
The Commission proposed six obligations after finding Google’s data-sharing terms were too limited for rivals and AI chatbots to compete fairly.
- On Thursday, the European Commission issued preliminary findings under the Digital Markets Act, requiring Google to share search data with third-party rivals and AI chatbots with search functionalities.
- Traditional search competitors including Bing, DuckDuckGo, and Ecosia struggle against Google's structural advantage, arguing that decades of accumulated user behavior data creates an insurmountable barrier to entry for smaller firms.
- The Commission's proposal covers six specific obligations, including data scope, anonymization, and fair pricing. EVP Teresa Ribera stated that access to this data is essential to ensure "a fair and open playing field."
- Google senior competition counsel Clare Kelly criticized the proposal as driven by competitor grievances, warning that sharing sensitive user search data would jeopardize "privacy, security, and innovation."
- Public consultations open Friday, with a final decision expected in July. If Google fails to comply, the regulator could impose fines of up to 10% of Alphabet's global annual turnover, potentially exceeding $35 billion.
51 Articles
51 Articles
According to the European Union's plans, Google is to provide its data on user requests to competitors. "The aim is to give third-party providers the opportunity to optimize their search services and to compete with Google search," the EU Commission announced on Thursday. Google described the proposal as a threat to data protection. "Hundreds of millions of Europeans trust Google in their most sensitive search queries – about their private probl…
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