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Google Is Using AI to Rewrite Headlines — and Users Are Starting to Notice

Google tests AI-generated headlines on Google Discover that often mislead or confuse readers with minimal transparency, affecting news publishers' control over their content.

  • On Google Discover, Google is testing very-short AI-generated headlines in a small UI experiment for some users, with disclosures appearing only after tapping the See more button, Mallory Deleon told The Verge.
  • The company says the change aims to make topic details easier to digest before users explore links, but publishers and journalists say rewritten headlines risk confusing readers and fit a trend prioritizing Google's products over the open web.
  • The Verge found examples such as misleading AI headlines like `Steam Machine price revealed` despite Valve delaying that till next year, sensational rewrites like `AMD GPU tops Nvidia`, and nonsensical ones like `Schedule 1 farming backup`.
  • Publishers warn that rewritten snippets may confuse Discover users into thinking outlets created those headlines, and backlash could halt the experiment, The Verge reports.
  • Broader implications include critics viewing the experiment as part of Google's pattern prioritizing its products, which could reduce referral traffic, harm publishers' revenues, and follows past disputes.
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Google Discover is testing AI-generated headlines and they aren't good

The company's latest test is using generative AI on stories in Google Discover.

·United States
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Google tries to replace news titles from its personalized Discover stream with short phrases generated by artificial intelligence.

·Romania
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The Verge broke the news in United States on Tuesday, December 2, 2025.
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