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Google Is Using AI to Rewrite Headlines — and Users Are Starting to Notice
Google tests AI-generated headlines on Google Discover that often mislead or confuse readers with minimal transparency, affecting news publishers' control over their content.
- On Google Discover, Google is testing very-short AI-generated headlines in a small UI experiment for some users, with disclosures appearing only after tapping the See more button, Mallory Deleon told The Verge.
- The company says the change aims to make topic details easier to digest before users explore links, but publishers and journalists say rewritten headlines risk confusing readers and fit a trend prioritizing Google's products over the open web.
- The Verge found examples such as misleading AI headlines like `Steam Machine price revealed` despite Valve delaying that till next year, sensational rewrites like `AMD GPU tops Nvidia`, and nonsensical ones like `Schedule 1 farming backup`.
- Publishers warn that rewritten snippets may confuse Discover users into thinking outlets created those headlines, and backlash could halt the experiment, The Verge reports.
- Broader implications include critics viewing the experiment as part of Google's pattern prioritizing its products, which could reduce referral traffic, harm publishers' revenues, and follows past disputes.
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Google tries to replace news titles from its personalized Discover stream with short phrases generated by artificial intelligence.
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Total News Sources17
Leaning Left3Leaning Right0Center1Last UpdatedBias Distribution75% Left
Bias Distribution
- 75% of the sources lean Left
75% Left
L 75%
C 25%
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