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These Are the Holiday Gifts People Are Searching for Most, According to Google
Google says Rhode’s Pocket Blush and Cécred’s hair oil were breakout searches, while toy and beauty gift queries surged across the holiday list.
- Google released its Holiday 100 list for 2026, rounding up the most highly searched products across multiple categories based on daily search trend data.
- The search engine compiles this list using daily search data to reflect what consumers are seeking as they prepare for the upcoming holiday season.
- Standouts in the beauty category include Model Hailey Bieber's Rhode Pocket Blush, Cetaphil's Gentle Skin Cleanser, and Singer Beyoncé's hair oil, which Google stated was "searched more than ever before."
- Agal Mohammed, Editorial and Creative Lead for Google Shopping, told Cosmetics Business: "Two big standouts were the Rhode Pocket Blush, which became a breakout search."
- Google Search Trends expert Jennifer Jones noted searches for "classic toy train set" are up 240% this year, while podcast microphone searches surged 115%.
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13 Articles
Coverage Details
Total News Sources13
Leaning Left2Leaning Right1Center10Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
15%
C 77%
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