Google Chrome to use on-device AI to detect tech support scams
- Next week, Google will introduce an AI-driven capability in Chrome 137 that identifies and prevents tech support scam websites from tricking users during their browsing sessions.
- This development follows the persistence of scams that fake virus alerts and use full-screen lockouts to trick users into paying for fake support.
- The feature employs the on-device Gemini Nano large language model integrated with Chrome's Enhanced Protection to analyze pages in real time while managing resource use and preserving privacy.
- Google explained that the large language model activates only occasionally and operates directly on the user's device, with mechanisms like throttling and quota limits in place to control GPU usage while maintaining uninterrupted browsing.
- This update aims to improve scam detection twentyfold and will extend to Android browsers in 2025, suggesting enhanced protection against evolving online scam tactics.
28 Articles
28 Articles
Google adds on-device AI to Chrome to catch scams in real time
Google now deploys its latest artificial intelligence advancements to detect and combat online scams more effectively. By integrating large language models into platforms like Search, Chrome, and Android, the company reports significantly better results in blocking malicious actors who try to steal money, personal information, or both.Read Entire Article
Search Engine Land: Google says it is 20 times better at catching scams in Google Search | ResearchBuzz: Firehose
Search Engine Land: Google says it is 20 times better at catching scams in Google Search. “Google said it is now able to catch 20 times the number of scammy pages within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers for these changes.”The post Search En…
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