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Google ad Clicks Gain 8% in Q3, Slower than 11% over Nine Months

Summary by ppc.land
Each click cost advertisers 4% more and Google showed 14% fewer ads on partner sites. Alphabet's filing also lists $1.08tn of commitments stretching past 2031.

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Google has decided to expand its AI-powered search results ads into international markets. While Alphabet's third-quarter revenue increased by 25% to $127.6 billion, growth in search advertising slowed. The company aims to transform its AI capabilities into a new source of advertising revenue. 🚆

[Digital Daily Reporter Chae Seong-oh] As Google expanded the application of artificial intelligence (AI) to search, the year-over-year growth rate of search queries reached its highest level in the last five years; however, the growth rate of search and other advertising revenue, its core revenue source, declined for two consecutive quarters. According to the third-quarter earnings released by Google's parent company, Alphabet, on the 29th (KST…

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BizToc broke the news on Wednesday, October 28, 2026.
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