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Google advertising antitrust remedies trial set for Sept. 22, judge says

On Friday, the US government called for Google to dismantle its lucrative advertising technology operations following a court ruling that the company maintained an unlawful monopoly over publisher ad tools.
This demand followed plaintiffs' arguments last year that Google dominates website banner ad software, locking publishers into its costly ecosystem with no escape.
District Judge Leonie Brinkema ruled Google monopolized publisher ad software but dismissed advertiser tool claims, setting the remedies phase trial for September 22 to propose fixes.
Julia Tarver Wood, representing the US government, argued that measures focused on changing Google's behavior would be ineffective, warning that the company is likely to discover new methods to maintain its dominant position, and described Google as a monopolist with a history of repeated offenses.
The upcoming remedies trial could reshape Google's ad business and is expected to challenge Google’s proposals for monitored behavioral commitments instead of divestment.

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