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"Good Will Dunkin'" Super Bowl Commercial Features Tom Brady and More Stars

  • On Feb. 8, Dunkin' debuted 'Good Will Dunkin', a Super Bowl spot starring Ben Affleck with 1990s sitcom stars and Tom Brady.
  • Tapping the brand's 1995 iced-coffee history, Dunkin' is offering 1.995 million free iced coffees starting Monday, Feb. 9, after leaning into 1990s nostalgia to celebrate its Boston roots.
  • A minute-long, film-shot parody mashes at least six sitcoms into a 1995 pilot, uses de-aging effects, and shows Ben Affleck, actor, in a blond wig solving an equation.
  • Fans can enter a contest ending at 11:59 PM ET on Feb. 10 to win a year of free coffee and signed collectibles, with merchandise launching Sunday night at DunkinRunsOnMerch.com.
  • Affleck's fourth straight Dunkin' Super Bowl spot targeted 100 million-plus Super Bowl viewers and finished second on the USA TODAY Ad Meter, extending its cultural reach this year.
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Just Jared broke the news in on Sunday, February 8, 2026.
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