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Published 2 months ago

GOAT reveals product placement: Old Chilean beer ads for Cristal in 'Star Wars' reach international media.

Summary by CNN Chile

The advertisement spots were part of a warning campaign that integrated small segments within the movies, in a montage that had people laughing all around the globe, but which also, at one point, annoyed Lucasfilm. Check out how international media and some memes approached it here.

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GOAT reveals product placement: Old Chilean beer ads for Cristal in 'Star Wars' reach international media.

The advertisement spots were part of a warning campaign that integrated small segments within the movies, in a montage that had people laughing all around the globe, but which also, at one point, annoyed Lucasfilm. Check out how international media and some memes approached it here.

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