SubscribeLogin
Published

GMs Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads Beet.TV #VideoContent #VideoGraphy #VideoMarketingTips #Branding #ContentMarketing

Summary by Beet.TV - The Root to the Media Revolution
ORLANDO, Fl – Auto makers have long used TV as a key advertising channel. So, in the new era of internet-connected TV changing, are car manufacturers changing gear? In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Shenan Reed, Global Chief Media Officer of automotive brand General Motors, explained the benefits of connected TV (CTV). “The beauty of CTV is it often allows us to actually pick across the different……
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Sources are mostly out of (0)
Stories disproportionately reported by the Left or the Right

Similar News Topics

GMGM
OrlandoOrlando
Trending Topics
App Store IconPlay Store Icon
CompanyAboutHistoryMissionBlogTestimonialsGroup SubscriptionsSubscribeGiftFree TrialCareersAffiliates
HelpHelp CenterFAQContact UsFor Educators/LibrariesMedia Bias RatingsOwnership and Factuality RatingsReferral CodeNews SourcesTopics
ToolsAppBrowser ExtensionDaily NewsletterBlindspot Report NewsletterBurst Your Bubble NewsletterTimelines
DonatePrivacy PolicyManage CookiesTerms and Conditions
© 2024 Snapwise Inc
News
For You
Search
BlindspotLocal