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Glowcations replace traditional spa trips as beauty-focused travel surges

About 38% of Gen Z travelers plan to seek beauty treatments during trips as glowcations combine brief, professional skincare procedures with sightseeing.

  • Glowcations, a travel trend centered on skincare and beauty treatments, appear on travel plans as about 38% of Gen Z plan to seek out beauty treatments this year.
  • Trips pair travel with self-care routines to provide access to services, with 47% of travelers including these experiences in self-care and 45% seeking hard-to-find products.
  • Travelers book professional skincare, aesthetic services, and quick cosmetic touch-ups; clinics in Seoul attract visitors with advanced skincare services, including Botox.
  • Beauty-Related shopping plays a major role, with 53% of travelers purchasing products at airport duty-free stores and 48% visiting well-known local beauty retailers, including Parisian pharmacies.
  • Travel companies may expand skincare offerings as demand grows, and Jennifer Allen, a co-founder of Food Drink Life, notes the real souvenir is skin health.
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ABC FOX MontanaABC FOX Montana
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Glowcations replace traditional spa trips as beauty-focused travel surges

Suitcases now leave room for serums and sheet masks, as glowcations, a travel trend centered on skincare and beauty treatments, appear on travel plans. The ... Read moreThe post Glowcations replace traditional spa trips as beauty-focused travel surges appeared first…

·Missoula, United States
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ABC FOX Montana broke the news in Missoula, United States on Friday, March 20, 2026.
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