Sport Media Rights Value Defies Worries to Hit Record $66m in 2026
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5 Articles
The overall value of sports broadcasting rights reached a record of US$ 65.82 billion in 2026, 15% higher than 2025, according to the SportBusiness Global Media Report 2026, published on Wednesday (14). Two major sporting events took place in 2026: the Football World Cup in North America, and the Winter Olympics. Compared to the value of US$ 62.4 billion recorded in 2024, the year of the Summer Olympics in Paris, the growth in two years was 5%, …
Sport media rights value defies worries to hit record $66m in 2026
Sports media rights values hit record levels this year and are forecast to continue defying warnings of the bubble bursting, according to a new report. The World Cup and bumper new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4bn in 2024 to $65.8bn in 2026, the SportBusiness Global Media Report found. It means the worldwide market has enjoyed a 20 per cent increase in fo…
The global value of sports television rights reached record levels in 2026, reaching $65.82 billion, up 15% compared to 2025, according to the annual report "SportBusiness Global Media Report 2026", published on Wednesday (14/10). Two major events held within the
The global value of sports media rights reached a record of US$65.82 billion in ...
Value sports TV rights, the world value of sports audiovisual rights reaches 65.8 billion dollars in 2026
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