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Glamping With Hot Tubs: Why Britain’s 2026 Wellness Trend Is a Field, Not a Spa
Britain's biggest wellness trend in 2026 is hot and cold contrast therapy practiced outdoors rather than in spas.
One in nine Brits are trying contrast therapy through weekend breaks in the countryside or fields instead of treatment rooms.
Contrast therapy has previously been a premium spa treatment costing over £150 per session.
Many Brits now prefer affordable hot tub glamping breaks to spa treatments, enjoying the hot and cold ritual outdoors at lower prices, said Tom Armstrong.