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Giggle for God: America’s witty church signs aim to inspire, attract drivers and passersby
Churches use roadside signs to draw drivers, offer humor and reflection, and sometimes turn viral messages into outreach, pastors and church caretakers say.
Churches across America use outdoor signs to mix humor, reflection, and outreach, with messages on Resurrection Lutheran Church ranging from witty to profound to inspire drivers and passersby.
Posting messages on church doors dates back to the 16th-century Protestant Reformation in Germany, a tradition that continues across the United States as it marks its 250th anniversary.
The Rev. Susan Sparks uses signs like "Honk if you love Jesus, text if you want to meet him," while Our Savior in Stillwater, Minn., popularized humorous messages through their pastor in the early 2000s.
Heather Hultgren, who changes signs at Resurrection Lutheran Church, sees people stop to express how the messages make a difference, helping passersby feel loved by God and occasionally attend services.
Humor serves as a wedge to probe big questions, says Rolf Jacobson of Luther Seminary, noting that Jewish and Christian scriptures utilize humor, reflecting how "God's business is turning mourning into gladness, Good Friday into Easter Sunday.